The Effects of Product Support on Purchase Intent

Influencing the Purchase Decision

Consumers exposed to higher levels of product support and owner reviews in the pre-purchase stage of the marketing cycle will have greater intent-to-purchase in the latter stages. One study even found that mobile shoppers, who view product related content at early stages of the path-to-purchase, had 133% higher conversion rates... Download to access the full whitepaper.

Whitepaper Chapters

1. Introduction – Influencing the Purchase Decision
2. Not All Content is Created Equal
3. Reducing "No Fault" Returns
4. Effects of Owner Reviews
5. Conclusion

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