Being aware of seasonal trends means you are able to create and provide content based on user-driven demand. All e-commerce companies will agree that there are times of the year when certain types of products spike in demand. Getting a head start on understanding the analysis of those spikes in traffic and then providing users content for their seasonal needs will result in increased sales conversions.
Below is our infographic portraying the ManualsOnline product support traffic during a major blizzard in the Northeast. We paid particular attention to the brands, regions, and device type pages affected by the snowstorm.