When a consumer’s dishwasher breaks, panic ensues. A whirlwind of paper shuffling and a few choice words often lead to a frantically-typed Google search for self-help. If the DIY mission is a failure, as it often is, the wallet inevitably comes out. Costly repairs often make the decision to repair or replace a damaged durable product a comparable expense, especially appliances or big ticket items nearing the end of their life cycles. Enter the duress shopper... Download to access the full ebook.
1. Introduction to Duress Shoppers
2. The Importance of Product Support
3. How to Identify Duress Consumers
4. A Quickly Closing Window of Opportunity